Selling a home is a big decision, and every owner asks the same question first: is now a good time? In Torrevieja the answer depends on many things: the area, the condition of the home, its features, how close it is to the sea, the terrace, the orientation, a pool, a garage and, of course, the price it goes on the market at.
Still, the current figures show an active market. According to the latest Idealista data, the asking price of homes in Torrevieja in August 2026 was around €2,576 per square metre, up roughly 13.9% on a year earlier. That does not mean any home will sell at any price. In an active market especially, a good valuation from the start can make the difference between selling well and staying on the market for months without a buyer.
How is the Torrevieja market in 2026?
Torrevieja is still one of the most active property markets on the Costa Blanca. The climate, the beaches, the services, the connections, the choice of homes and prices that are still competitive compared with other coastal towns keep both Spanish and international buyers interested.
Foreign buyers also carry real weight in the province of Alicante. According to the Land Registrars' property statistics for the first quarter of 2026, about 43.5% of home purchases in the province were made by foreign buyers. For an owner who wants to sell, this is an advantage: your home does not have to be aimed only at local buyers.
In Torrevieja there are buyers looking for a main home, a second home, a flat near the sea, a place to enjoy for part of the year, or an investment. So, is it a good time to sell? The current figures show the market is still moving upward. In July 2026 the asking price per square metre in Torrevieja reached €2,536, about 11% more than a year earlier, and the August figures continued to show growth. For many owners, 2026 may be a good moment to look at selling.
But saying the market is rising is not the same as knowing what one particular home is worth. Two 70 m² flats, even in the same area, can have different values. It depends on things like:
- The distance to the beach
- The views
- The floor
- Whether there is a lift
- The condition
- Whether it is renovated or needs updating
- The terrace
- The orientation
- Garage and storage room
- A communal pool
- Community fees
- The age of the building
- The layout
- The actual demand in that area
That is why using only an average price per square metre can lead to a wrong valuation.
Not every part of Torrevieja has the same price
Torrevieja has very different markets depending on the area. The figures published in 2026 show clear differences between the Centre, Playa del Cura, Playa de los Locos, Nueva Torrevieja and Aguas Nuevas, Los Balcones, La Mata or Punta Prima. A home near the sea, with a terrace and good views, can sell in a completely different way from a similar property a few streets inland. A professional valuation should be based on truly comparable homes, not on the general average for Torrevieja.
The mistake of pricing too high
When owners decide to sell, it is understandable that they want the highest price. But there is a difference between standing up for the value of a home and listing it at a price the market will not accept. A home that goes on too expensive can lose one of its most important moments: the first weeks on the market. Buyers who have been looking for a while know the prices. If a home is clearly out of line, they usually do not make an offer. They simply move on. And when a property has been listed for many months, some buyers start to wonder why it has not sold. Setting the right starting price is usually more important than starting high and thinking you can always come down.
Should I renovate before selling?
Not necessarily. A full renovation before selling only makes sense when the likely increase in value pays for it. But some small improvements help a home show well: painting tired walls, fixing small defects, better lighting, taking out furniture you do not need, tidying terraces and outside areas, or a deep clean can change a buyer's first impression a great deal. In other homes it may be worth updating the kitchen, bathroom, windows or air conditioning.
Besides selling homes, Grupo Torremar does renovations, so we can look at which improvements make sense before you list and which probably will not pay off.
It starts with the photographs
A bright, tidy, well-presented home draws more interest than a similar one shown with dark pictures, crowded rooms or missing information. The presentation should let a buyer quickly understand:
- The layout
- The size of the rooms
- The outdoor spaces
- The condition
- What makes it special
- Where it is
Good marketing is not just publishing an advert. It is showing the value of the home to the right buyer.
Foreign buyers still matter
Torrevieja has welcomed buyers from many European countries for years, which widens the market for an owner considerably. The province of Alicante still stands out in Spain for its high share of purchases by foreigners, more than 43% of sales in the first quarter of 2026. A good sales plan takes these buyers into account. Someone buying from another country may need more information about the location, running costs, the condition, the community, the distance to the sea or the buying process before they even arrange a viewing.
What is my home in Torrevieja worth?
This is probably the most important question before you decide. Portals and automatic tools can give a first reference, but the real value of a property cannot be found just by multiplying square metres by an area's average price. A proper valuation looks at comparable homes, the particular features, the location, the condition, the demand and the state of the market. And it separates three different things:
- The price the owner wants
- The price similar homes are advertised at
- The price a buyer is really willing to pay
The right strategy brings those three as close together as possible.
In 2026 the Torrevieja market is busy and asking prices are still rising. But making the most of a good market takes more than an advert: a correct valuation, a well-presented home, a clear sales plan and knowing both local and international buyers can make a real difference to the result. If you are thinking of selling, we can value your property and work out the best way to sell it with you, from the first valuation to the sale.
First published in Spanish on 3 September 2026. Figures and rates are as they stood on that date; rules change, so check them for your own case.